Monetizing a blog is not something that is achieved overnight, many times it takes months until you take the step.
Monetizing draws the attention of any blogger, it is also no secret that niche blogs are growing and it is a very worthy way to live from your blog, although not all blogs can be monetized in the same way, and even some are almost impossible. that can give money.
Today we are going to talk about direct monetization, not through payment “in kind” or brand gifts, we are talking about cash !.
You may have already heard me say that when advice is given it does not work for everyone in the same way, in the case of monetizing or affiliating it is very important that you are clear about what type of advertising can best fit your blog.
To find the correct way you will have to measure the results to see if the chosen way has been effective or not, see the impact that the publication causes on the followers of your blog.
If you think it is time to take advantage of your blog, we are going to see the more normal ways to make a profit for a small or large blog.
I show you a series of ways to monetize a blog, some of you will think “but I’m doing it for free”, today I will only quote them later I will talk about some of them, as you will see there are many different ways to take advantage of your blog.
I advise you to read this article that has no waste on monetization:
# Google Adsense. Google advertising.
It is true that you need a beast of visits or impressions so that you can make money to live on it, but also clicks, if you do a good job when integrating the publication in your blog in a way that is appetizing, you will surely get a better result.
With Adsense, although you must do many experiments, it is a way to monetize without realizing it and not complicate your life, Google’s support is very good and they are looking for better solutions every day to integrate the ads to make them more effective.
It is the most used platform, since for example in platforms such as blogger that may have restrictions with certain types of ads when working with Adsense it plays at home (it is from google) and it is easier for you to validate your blog to show ads than others.
Google adsense is unfortunately the easiest way but the one that usually gives less money.
But the following ways to monetize are much more interesting economically speaking!
# Search for advertisers on your own.
This is the most stable and simplest way of all, it offers advertising spaces to companies related to your theme, there you can expand the offer from what is a banner, advertisement, mentions in RRSS or an article about that company.
This is the ideal advertising because although you have to knock on many doors, you can get quality advertisers and contacts.
It is a very stable way with which you always have the upper hand but requires that you make an effort in the search for advertisers.
# Sponsorship or Sponsor
This option is ideal for highly specialized blogs that deal with something very specific and can get a brand to sponsor it.
This option is a bit complicated and is sometimes confused with other types of ways to monetize, but it is distinguished by a stable commitment to the brand over a period of time, complying with a series of actions such as advertisements, sponsored posts, attendance at events, promoting single brand discounts.
It is important that you try to create a clear policy regarding relationships with brands so as not to screw up and avoid abuse.
# Sell products.
Sell something directly from a blog, either because you have a store in which you can sell products or directly on the blog without having a shopping cart itself, this is very normal in DIY blogs, after all, you sell your products.
It is normal that if you write a book, make clothes or other gifts, you try to sell directly on the blog, as can be the case with the sale of templates, there are many products that can be offered on a blog.
It also happens the other way around, it is becoming more normal for the stores themselves to incorporate a blog to promote their products and for many brands to look at blogs to offer their products directly, this means that a blog is a great potential for attracting customers.
# Sell or offer services.
A blog is a luxury showcase to sell or offer services, sell courses, advice, your own products… that is the way to monetize a blog and promote your own or other very interesting services and actually the least intrusive with the public.
Usually blogs are used to promote in a very natural way courses, webinars, services, consultancies, since the content of the blog is usually a sample of what you can hire or learn.
# Through an advertiser platform
This is what platforms such as Zanox, Adhexa, Adexem manage. These platforms sell your advertising space to their advertisers, some have more services for blogs such as selling sponsorship in networks.
Advertiser platforms are a very easy option to avoid negotiating with third parties in which if you have a thematic blog you can benefit.
#In media agencies and content managers
These platforms offer your space or services to advertiser agencies and charge a commission as intermediaries.
# Exclusive content.
This is a way by which to earn money thanks to offering extra, exclusive or premium content through payment, it is also a way to offer mini courses by giving a part for free, this is also used with freebies that are extended with the paid version and downloads.
# Paid content.
It is about paid content such as courses, downloadable, templates, books, webinars, this content can be their own or from third parties, it is increasingly normal that they offer you the sale of a course or products if the theme of your blog is The correct one.
# Affiliate programs.
These are highly recommended and are based on the offer of products or services related to your field of which you receive a commission if the sale is made through your ad, in this type of programs they usually ask for very strict requirements but it is true that if you give Spot on with a proper affiliation to your content you can earn a lot of money.
Examples of companies that work affiliate programs are: Amazon, Ebay, Rakouten, Meetic, Aliexpress, Zazzle, Zalando…
This is where you have surely thought…. “I was doing it for free” because some companies we recommend have affiliate links that can help us.
# Affiliate links.
These are links that are added in the text of your blog that redirect to advertising, I do not like it, in the long run it is harmful to the blog but it is a way to make money with intextual advertising…. Skimlinks, infolinks, VigLink
The ads are camouflaged in the form of links and it is a very effective way for people to click them, of course you must forget about your internal link structure…
# Link shorteners.
They are programs that show advertising when redirecting you to another page, for example downloads, you normally see them in movie downloads but they can also be used to access content such as freebies, courses, etc…
The best known, by the way, pay very well for the publication on mobile devices are: Shorte.st, Bit.ly, LinkSrink, adfly
In the case of Adfly you can earn a lot of money but it is quite annoying, but if you have a download site you can earn a lot of money.
There comes the point where you have to think that the publication is basically redirecting pages of your blog and this is not at all good for SEO:
# Advergaming monetize playing
Advertising in games, there are platforms that create games for you to install on your blog and during the game they take the opportunity to include advertising, it is something new there is hardly, but apparently very effective and benefits the blog because it increases the time of stay on the page.
Of course, this does not fit in all blogs but it is very interesting in the event that it becomes more evolved.
# Other ways of monetization
These are some of the most common ways to monetize a blog, although there are others such as blogging to sell later when they work, agreements with brands, creating paid directories on your blog and many more depending on how the procedures can work better than others more traditional.
You can also monetize your blog’s social media, which is quite profitable.
I hope you have seen the types of monetization that exist for all types of websites, later I will talk about which are the most appropriate in some cases and which are not profitable at all.
