Improving the positioning is a concern that we all have but it reaches a point that we want to improve something more with these tips we are going to give it a push.
Take advantage of the summer that you have a little more time to give SEO a spin, sometimes there are things that either out of laziness or because we don’t put together 3 hours at once, we don’t do it, and what is but is that due to a series of things we can drag errors from SEO time consuming.
There are two types of SEO, well there are more but these are the ones that we can talk about more openly and in the long run they are the ones that in the end stay on our blog forever and what we do about them is to add.
SEO on page that includes all the optimization of elements of our web page or blog and the SEO off page that includes the actions and strategies that we carry out outside the content and code.
I’m going to start with points where we should improve off-page SEO:
# 1 Improve your link building strategy.
This is very complicated, it is about getting links for your page from websites with content similar to yours in a natural way, which are follow and from pages with high authority, this is very complicated and takes a long time, there is the possibility of buying links, but that is too bothersome.
The ideal is to get the links naturally and one way is thanks to copywriting that if you combine it with SEO well done, it will make people want to share your article or quote it on their blog.
Another way is thanks to comments or collaborations between colleagues, but you have to be careful because if there is too much reciprocity you may end up penalized.
# 2 You need a good newsletter and want to increase the list of subscribers.
If there is something that cannot be taken from you, it is the list of subscribers, having loyal subscribers is very important for SEO since it is like having a “fixed” of people who will see your article, it is very important to choose well with whom You take the step of creating it so you don’t have headaches.
Email marketing is much more effective than other techniques to attract customers or people interested in any type of service, I leave you this debate on email marketing in which they solve recurring doubts that we all have when we are going to make the leap to improve email marketing.
Also luckily sending a newsletter is the cheapest and easiest thing to do, it has been simplified a lot for a long time thanks to the templates that are becoming more and more attractive and if you see these from Mailrelay that are free you may be encouraged to launch.
# 3 Improve your presence on social media.
Networks have a very important weight in SEO, from them we receive a large part of the traffic and thanks to them we can reach more public.
Apart from creating quality content, a detail that we overlook in the networks is to correctly complete the profiles and verify the page of our blog on ponterest, instagram, G +, Facebook, that is a point that we can improve, as well as the descriptions, it is better that we put a single keyword in an attractive way than 60 to sack, take advantage of the potential of your profile in the networks to create calls to action and share a lot.
# 4 Take a look at your competition
See what they are doing well and get inspired to do something better, research what keywords they use and compare, although it is difficult to find very even blogs that write the same thing.
Sign up for all the newsletters and make lists in feedly so you don’t miss anything.
There are many things that can be improved, there are always the classic ones of looking for an image that does not have an alt and others like the ones I describe that are very important and we forget at the first change.
# 5 Improve the loading speed of your blog
Loading speed is one of the most important factors that can directly intervene in your positioning because it directly and indirectly affects aspects such as:
- Bounce rate
- Accessibility from different devices or browsers
- User experience
- Increase in errors
Improving the loading time is the task that I mean that can take more time and includes many things such as updates, replacing content, eliminating errors, but the result is very good in terms of SEO optimization.
# 6 Work internal links creating connections between posts
It is important that there is a flow of visits within the blog, normally it is easy to have within a blog with a fixed theme, but sometimes we neglect ourselves and do not work this technique enough, we believe that it is enough with: “see similar posts” And this does not work, in addition, linking within the text of an article to another that may be of help or that refers to a term is a smart way to improve the bounce rate, time on page and engagement.
# 7 Improve your keywords
What can give you problems is to change the URL if you do not redirect, the title… but you can change the keywords at any time, as well as the content of your post to guide it to what you want, it seems a lie that this improvement in SEO go so unnoticed.
It is necessary to retouch the posts because if you do not take a look you can fall into a penalty like this example:
2 years ago the recommended percentage of keywords was around 5%, it was a great effort to write to achieve it but there are people who succeeded and even passed, currently 3% is considered too much and with 4% you can fall into a penalty, imagine if you do not give a return to the blog and Google gives it before…
There are also times that that keyword is obsolete, imagine that you have used a party bag as a keyword and perhaps now a clutch works better, in addition, frequently updated content is rewarded and incidentally you include a good improvement in the SEO of your blog.
# 8 Fix all the broken links you get
It seems silly but broken links are bad for SEO and bad for your blog, sometimes because they do not lead to anything and that is inadmissible by google.
So get a tool like Broken link checker for wordpress that warns you of links that do not work or if you do not get help from tools like Screaming Frog Seo Spider that warns you of the status of all your links.
Unfortunately you will see that where else they appear is in the comments since many blogs cease to exist or change their address, so I recommend that you make sure before eliminating it because sometimes it is simply that it is in error 500 and until it is not fix will not be available again.
# 9 Spend an afternoon with the search console and give a strong review
It is very important to improve your seo that you spend time locating errors, the most effective way is for Google to tell them from the Search console (before it was Google webmasters tools), it is also important that you sign up for bing webmasters tools because Google It is not the only search engine in the world.
In Search console we can observe bugs that we must correct, another day I will talk about it in depth because it is true that it still maintains obsolete functions that can be widely ignored.
Search console is an essential SEO tool, it is Google’s way of communicating with you, both to inform you of errors, suggest changes or notify penalties.
Monitor the indexing status of your blog, it is important to see that you do not have errors and from there you can start to solve them.
- See that the robots are not blocked.
- Make sure your sitemap is valid
- Bookmark your blog’s structured data
- Check that you are up to date with serious errors
# 10 Improve the security of your blog
Apart from protecting it from brute force attacks and password theft there are other things that greatly affect your SEO and are closely related to security, especially when you work with wordpress, I talked a long time ago about security in wordpress.
This point is tricky and I know people who totally pass, there are people who think that it does not affect SEO and it does, security flaws are holes that they take advantage of to spam for example and spamboots are very bad for your SEO, apart from falsifying your metrics and consume a lot of traffic for which your entire blog suffers.
