The secret of guest blogging is to find an ideal guest author who can contribute something new to your blog, let’s see what is the best way to find it and what are the most recommended characteristics.
Giving a boost to your blog sometimes takes several hands and that is why the collaborators and guest artists are more frequent, guest blogging has come to stay, but collaborations must be built on a very solid foundation.
In this article about guest blogging, I didn’t talk much about what were the ideal qualities that we needed from a guest author, nor about how to find him and most importantly what to offer and how to try to convince him, so we are going to find our guest star.
When you decide to incorporate a guest blogging section in your blog, you must take it into account in your strategy, to follow a calendar and align the theme so that the guest posts are integrated with the rest of the blog.
Searching for the ideal Guest blogger
If you have decided to have a section on your blog to incorporate guest posts, the search for candidates can take a long time, and if you have thought about giving it a certain frequency, you may need to find a blogger every week or every month.
I am not saying that anyone is useless, I affirm it! You cannot let anyone who comes by and proposes it with enthusiasm to write on your blog, be clear that your audience expects something good and that it adds value, apart from being related to the blog itself.
There are very open calls for blogs that seek collaborations and this does not just turn out as we hope or they are blogs that are above good and evil such as Huffington Post or Semrush that have very strict bases and people dedicated to curating stories, or in the end the collaborations are a real terror; you can’t let anything be written about in any way on your blog.
A very important factor is the proximity of the subject, if you write about similar topics it is easy to find a post that can be useful to your blog.
Look for someone who has good original content, this is very important, think that apart from writing a post on your blog you are promoting yourself, so you don’t want your readers to go to your blog and find bad content.
How to find guest authors among so many blogs
Apart from looking in blog directories, in google or in lists such as the blog awards, I recommend you start with those you know and try, so that those collaborations are more fluid and break the ice.
- Look for authors in other blogs with guest authors section, it sounds obvious but people who collaborate are usually easier to convince than those who have never done so.
- In tags and Facebook groups itis easy for you to find bloggers very similar to your content so it takes advantage of it and if there is one that interests you, take the hook.
It is important that you prepare an email template to propose to some bloggers that they write on your blog in case you do not have the opportunity to speak with them directly proposing the collaboration, for this it is recommended that you have visited their page and propose something that you see approachable.
Qualities of a guest author that are very important
- Originality both when writing and when searching for content
- Notoriety, inviting a well-known or well-accepted author is very positive for your blog.
- That you have a blog with high traffic, although it can also be someone who does not have a blog and be an eminence in your niche.
What should you ask for in a guest post
That it offers you original content that has not been published before and that has not been copied in part or in another medium, this is very important for your readers and not to fall into duplicate content.
A minimum of words in the article, the normal is 300 or 600 words, although the most pro usually put the minimum of 900, although the most normal are around 600 words in the case of short articles you play with fire because it can be Low-quality listed.
A minimum of 2 royalty-free images that can be used freely to avoid problems.
A brief introduction in which he tells us about who he is and why he is talking about this topic today, you can incorporate this into the post or create an author for this collaborator in case he collaborates on other occasions.
That it includes links to the sources and, if necessary, links to its website but there it is you who says how many and whether or not they are follow, in this section be transparent because many collaborations depend on it.
Things you can ask a guest author to make everything go right
To help you answer the comments generated by the post on your blog, this is very important especially when the subject it deals with is one on which you are a little lazy, apart from the readers it makes them much more excited, you can answer both.
Asking to share the post on their networks never hurts and is something very important that is sometimes overlooked.
What can you offer a guest author to decide to publish on your website?
The first thing to respect his authorship of the content he gives you, it is important to also give him the option to be able to withdraw that content after a while.
You can offer to make a short presentation or create an author’s box for him, which usually gives readers much more confidence, apart from serving to discreetly promote himself.
You must be clear that you can compensate the writer in different ways, from links, money, products, advertising on the blog.
The best thing is that you prepare some instructions to collaborate that are very clear so that neither the collaborator nor you are misled, it is important that you include all the details about the article that you are going to deliver.
The big mistake when a blogger is invited to write an article is not making clear what you are looking for and what you need for your blog, in many blogs the guest posts are real disaster drawers in which poor quality prevails and leaving the He passed.
A guest post must be similar in quality to those on the blog, therefore the rules for publishing must be written so that your intentions are clear.
Reject any type of post that shows the duster, Google is really very sensitive to the issue of links and can penalize you for it.
