Guest posting or guest blogging is becoming a popular trend, it is increasingly common to find a section of guest bloggers in some well-known blogs.
It is a beneficial practice for both the blog and the guest author in most cases, which is why it is something very popular and that is becoming a place in the blogsphere.
In this article I talk in depth about the benefits of guest blogging and guest blogging collaboration.
Origins of guest posting
Guest posting was born in the US and its essence is collaboration between blogs to help spread it and generate content that is different from what is normally published.
Later on, good intentions gave way to SEO and it was established as the most correct and clean way to obtain quality external links to your site without being suspicious, this made this technique very popular.
Currently guest posting has a lot of future in the blogsphere, since if we like something is to collaborate with other blogs, apart from creating quality content is something that takes a long time and does not hurt a help.
What is guest posting or guest blogging
In principle, the bases are very simple. You invite another person to write an article for your blog, the guest blogger writes an article with guidelines that you must mark in advance.
Guest posting is an inbound marketing technique that serves to attract more readers to your blog, it is a practice that brings (if done well) advantages to both the blog and the guest, what we call a win to win of all life.
In addition, if you know how to do it well, it is a good technique to improve link building since it is a way to achieve links naturally in a consistent way without giving the cante for Google and pointing you a good conversion rate There are two forms of guest post:
When you are the person looking for a guest for your blog or when you are the guest or looking for a blog to collaborate, both can be beneficial in both ways.
The success of guest posting is based on:
For a guest post to be successful, the first thing is to know how to choose the guest correctly, it can be done through a call or directly by inviting the blogger in question with a firm proposal, the latter is the one I advise given that an open call can generate very different results.
Much of the success is based on hitting the guest author right but also on making the article interesting enough for both of you, that it is an important article within your blog and that linking with the interests of your readers is paramount, but you should also make the guest star comfortable with collaboration. The quality of the post is very important, a success in citizen2.0 is that the guest posts are terrifying, as good or more than the posts with their own content, this makes the guest posts the jewel in the crown.
Even if it is a guest post, the content should not be neglected
As everything in blogging, success is achieved by continuity, it makes little sense to make a guest post without regularity, the ideal thing is to do it periodically, include the guest post in your editorial calendar so that they are frequent. Guest posts help your blog grow for different reasons:
- They improve your relationship with other bloggers, create synergies and collaborations, the good thing about guest posts is that they can be reciprocal.
- They increase the exposure of your blog and help improve your personal brand as a blogger.
- They add different and fresh content to your blog which makes it benefit from increasing the rate of publications, apart from who does not use a ball of fresh air from time to time.
- It helps to attract new traffic that usually comes from the guest if you have promoted the article in their networks it will make you known among their readers.
- You increase the frequency of publication, recently in a bebloguer webinar, I saw an experiment on the frequency of publication and the conclusion was that it is good to publish 4 times a week, a guest post a week can save you a lot of headaches. head.
- Enlarge the niche, one of the advantages of guest posting is that you can invite experts on topics related to yours that you don’t dare to write about and expand the field of your blog a bit.
- They break the monotony and surprise the reader with a different type of content that sometimes accompanies the discovery of a new blog.
I put the example of a cooking blog in which they invite pastry chefs:
They add value to the blog by expanding the theme of traditional cuisine to pastry.
These types of recipes attract a related audience that can add volume of visits to the blog.
They have their readers who come to the cooking blog that they may not know, it is very possible that they are interested in some of your recipes or the pastry chefs section.
Why it is interesting to have a guest posting section with different authors
It is very interesting when your blog has a certain trajectory to introduce new things, guest posting is ideal because you can attract good bloggers to make a guest post, a new blog will cost much more to get guests.
Your blog can receive more comments thanks to other types of content, also the interaction in the networks can be different since each blogger has their audience and in each blog they share differently.
It may be interesting to create a guest post section if:
- In case the theme of your blog is very broad and allows you to have guest posts on tangent techniques or topics that you do not control much, it can be enriching and a way to increase your presence.
- Not everyone can write a post a week, so there are blogs that have star guests to make a quality post that matches that of the blog content and thus cover a post.
- If there are branches in your niche that escape you and you don’t feel comfortable writing about them, maybe looking for guests who write about that topic is a very good idea.
- When you want to find a niche in your theme.
You may be interested in being a guest author on a blog if:
- If you want to promote your blog in an environment similar to yours and make your way to new readers.
- In case you need to reinforce your external link structure by adding quality sites related to your theme.
- If you like to write about topics unrelated to your blog or that do not have a very direct relationship.
- In case you are an expert on a topic and want to promote yourself beyond your blog, it is very interesting.
- You don’t have a blog but you like to write about topics you know.
Guest posting is not suitable for your blog when:
You are not clear about the terms in which you want to propose the collaboration, for example the extension, links, images, themes… this can generate disagreements when working with guest authors.
When what you really need are regular contributors, not a person who writes a post from time to time, this concept gets quite confused because there are contributors who deal with sections on some blogs, just as there are blogs that are by multiple authors.
When your blog is very young and you do not have a very clear editorial line, it can make you lose focus, besides it is easy to find collaborators and if you want to incorporate it as something fixed once a month or a week it can be very difficult to maintain the rhythm.
