Promoting yourself on Facebook via a contest is a very interesting strategy and widely used by many brands
Contests on Facebook are a way of attracting the public to the pages but they can have a double edge when it comes to lowering new likes, this is a collateral damage that you will have to live with in any marketing action you carry out on your page.
In November 2014 Facebook eliminated the mandatory condition of being a fan of the page to be able to participate in the contests, this was a challenge for large companies and the rest of mortals due to the conditions that I continue to see have ignored it.
I haven’t particularly run contests because I can’t think of what to give away related to blogging, but I’ve been around a number of giveaways for small contests.
That is why I am looking for information so as not to sneak in if I decide to carry out a raffle on Facebook.
Contests have become a good potential for attracting readers
There are a number of factors that I have seen in some contests that are to avoid:
- Shabby prize, needless to say, but they still exist.
- Dull or excessive conditions: collect the dragon balls…
- Very long period of time from the call to failure
- Something that smells like a trick, avoid the bases, too much cronyism in the comments…
So that you can take advantage of having a contest on Facebook
- Like on the page
- Subscription to the newsletter
- Comments on your blog
- Likes in posts
- Make a survey
- Obtain publicity through images or challenges to the participants
- Give your blog a lot of visibility thanks to the sharing of the contest.
With a contest you increase the notoriety of your blog but you can also improve the feedback of the followers.
How to succeed doing contests on Facebook
- Think of a good award that has to do with your page to attract quality audiences interested in what you promote, if the award has nothing to do with it, it can “falsify” the type of people interested in your blog.
- Encourage participation, creativity; Anything that is promoting the ego of the contestants is ideal, contests that ask for photos, opinions or challenge are very popular.
- Communicate the contest with well-designed images and banners and try to capture the attention of all the people who participate.
- Establish a fair duration so that you have time to share as quickly as possible, if you give too much time to people they forget that they are competing, the ideal is a week.
- Take advantage of the facebook contest and make it multi-channel, ask for some type of interaction with your website, place information and the bases there and announce the contest on all other social networks.
- Announce the contest in time and create excitement with the prizes, try to motivate the loyal fans.
- Clearly announce what the selection process is like, if you are going to use a platform like sortea2, an innocent hand or a jury in case you ask the follower to do something.
Bases of facebook contests and challenges
Here comes the most complex part, the bases, in principle how much clearer, fair and easier to understand the better, but they also have to be very precise so as not to be misled.
Try to summarize them and consult the originals on your blog, in the official bases that you can put what you see necessary, but without going overboard because they may not interest the participants because they see them too much.
Think that the prize must be appropriate to the actions you request, you cannot raffle a pair of socks that give you like, subscribe to the newsletter, give 4 publications like, that share the contest as a public. The measure depends on the success or failure.
If you plan to do several contests with the same type of prize, you can alternate the big action from one to the other to have more diversification of people signed up and that they can present themselves to subsequent calls.
- Share publicly and sign up for the newsletter
- Comment on the blog and share the publication in public on your wall
- Click on 5 publications and publicly share the contest
- Share, like the fanpage and leave a comment on a post
- They are ways of not burning the contests and of getting more participants because you ask them to share and an action, not as I have seen up to 5 together for a cup! OMG! of course I have stopped participating.
- In some themes they work well, the contests have the bitter face that they attract an opportunistic public and sometimes only interested in the gift, once the contest is called there are usually casualties, so we are on the subject of the sheep that enter through those that leave.
