We are going to prepare the strategy for the social networks of your blog with head to achieve good results with less effort.
Spending time planning social media is a worthwhile activity if you want to have a good reputation on the internet, in this article we are going to review key points when it comes to getting down to business with your social media strategy.
These tips are focused on blogs, they are not optimized for companies or people who intend to make a living from social networks, although some can be applied to the professional field, others will fall short.
I have focused this post thinking of people like me who steal half an hour a day to write and give a little diffusion to their blog in the RRSS.
Although there is life beyond facebook and we need social networks to promote a blog we need to be there, if we optimize the time we spend thanks to a good social media strategy, much better.
# You need to dedicate a fixed time to program.
Be clear about how much time you can dedicate to your blog on a daily basis and do not forget to have the time you can dedicate to social networks.
Keep in mind that it is not only publishing, you have to answer comments, visit links that leave you, participate in tags… and that takes a long time, so you must plan in which you can participate and in which you should not because you are not going to attend it.
Interaction is very important and takes a lot of time but it should be a key piece in your social media strategy
# Look for the social networks that can give you the best results.
It is not the same as choosing the ones you like the most, choose the ones that best suit the theme of your blog, for example Linkedin works very well in digital Marketing and G + when for example in beauty or children they can be ignored.
A strategy of dedicating 30 minutes to one, 20 minutes to another and 10 to a third network is very good if you carry it out very methodically.
# Project the image you want to give and find your tone
One of the functions of social networks is to make yourself known, find a way to be better known and transmit your work in the way you prefer, find your voice and project your ideal image.
For this Paula Lesina (the Excessive) is an ax and I recommend her because she is incredible.
# It is not about being on all networks
If it consoles you, you can open a profile even in Chinese networks, but focus your effort on at most 3 social networks, that does not mean that from time to time you publish in others so that they see that you have not forgotten them but honestly if you attend well even two social networks you are already doing a great job. As they say “he who covers a lot little squeezes”.
# Set goals to achieve on your social networks.
There are a thousand ways to set goals, one of the best ways is a well-known one in marketing called SMART (Specific, Measurable, Achievable, Realistic Time scaled). Let’s see how we gut this frog:
- Specific, specific. This means that the objective is concrete, not that it is an abstract objective. In this case we set it that I want to increase my Pinterest followers.
- Measurable, measurable. It means that it can be measured, analyzed or counted objectively in the case of followers on Pinterest, they can be measured perfectly.
- Achiervable, make it possible. We have to take into account if our blog can cope with the pinterest account, if we are going to be able to pin often etc…
- Realistic, realistic. Analyze and study what you can achieve, for example I want to get 300 new followers on Pinterest.
- Time scaled. In a time. The ideal is to set the objective for months during the year, for example:
I want to get 300 followers on Pinterest from today to December 31st.
I want to get 1000 followers on pinterest during 2016 in installments of 100 followers per month.
This way of setting goals is more orderly than “I’m going to get all the followers I can on Pinterest”
# Make yourself a publication calendar
With a calendar you can better measure the impact and prevent problems such as a shortage of content at times and saturation in others because you can distribute your post in the most orderly way and be able to schedule for long periods, this is good in order not to saturate yourself with networks and to be able to take advantage of the inspiration attacks.
If you do not program the social media strategy of your blog, you can lose time or be overwhelmed by having to publish, if you already have everything programmed it is ideal, one day a month you can review and add more publications or publish something spontaneously from time to time.
Just as it is advisable to have an editorial calendar to schedule and distribute the content of your blog throughout the year, a publication calendar in the RRSS can help you a lot.
# Choose the tools that best help you manage networks
All that is to automate welcome, but with care because it has happened to me that thanks to several tools I have combined I published the same post 3 times in a row and that is fatal because it burns the followers.
To prepare the social media strategy it is important to have adequate tools for each social network, or by default, as happens with Facebook that you can program from the page itself, it is worth spending the afternoon doing a post.
Choose tools that help you plan the schedule of your publications to get closer to the times when they are most successful, it is useless to publish when nobody reads you.
# Create your own content and share content from colleagues
Where is the original content and that adapts to the social network in which it is shared, remove the rest, but… it is also good to share articles and posts from colleagues because you can make your followers feel more comfortable with a content more varied and creates synergy between bloggers.
Creating quality content is very important for your blog to be relevant on the networks.
Helping and sharing with other communities can be very interesting, Google and Facebook groups or communities can help you a lot if you are an active person and generous with your time.
I hope you can keep social networks up to date with these contributions on planning, at first I recognize that it is difficult to start programming things and create a calendar so as not to neglect any network.
If you find a gap a day, even half an hour, you can have a very up-to-date schedule if you use the right tools.
