Content creation is the most important part of your blog, with these guidelines you will surely be able to reach your ideal audience.
Creating quality content has become the number one concern of those of us who have a blog, achieving a content that engages is complicated if you do not take into account some almost mandatory points when developing a text or a post, in this post we are going to deal with the twelve fundamentals.
The bar is high given that there is a lot of competition, but no matter how big the investment they make, if you are able to create quality and original content, your post will go far.
We are going to go around 12 points that I think are essential for a blog to evolve with health and consistency, to remain as a benchmark for its theme.
Read many posts visit other blogs
This is the key, he who does not read little writes, you have to read and analyze many blogs to learn what is most attractive about each one, besides you will find many surprises I recommend that you use a news aggregator like Feedly to group interests.
Apart from hunting down ideas on the fly, it is a way to keep an active listening, see what content you should develop, observe the formats that readers like yours like the most.
Reading can clarify concepts and helps you refine the way you express yourself and keep it up to date, there are in some sectors such as marketing or fashion that terminology grows by leaps and bounds.
Be clear about your idea
This is very important to try to focus on what is the strategy you need for your blog.
If you intend to provide valuable information or solutions to your readers, you must refine the idea of the post or series to better suit your readers, creating accessible content is very important.
Worry about what those who one day passed through here and are looking elsewhere need.
To know what is the ideal content for your audience helps you to know what are the trends or needs that they have at that moment.
Think of your audience and the one to come
This is very important, sometimes we need to get out of the comfort zone and think about possible new readers, it is very easy to address the “regulars” but think how uncomfortable it is for someone who does not know your blog to find themselves in a place where they do not He knows what the pod is about.
Feeling the last to arrive at the party is very sad, this point does not mean that you do not have a close or familiar tone, but that you think that you may have to explain things twice or try to add links that help to understand the reason for that. theme.
Investing effort in attracting the public and readers is the best investment you can make in your blog.
This statement can be understood from the point of view of the scalability of your project but I promise to talk about this later.
Make engaging headlines and write more than you use
A big part of your post’s success is in the first 100 words, so get down to business with the headlines.
Trying to hit the spot with a headline is very difficult, however I try to follow some formulas that sometimes even work.
- Clear: Try to make it clear what you are going to talk about in the post, not everyone plays riddles.
- Shorts: Take advantage of those 65 characters
- Concise: To expand you have the tag line, there you must create the desire to read it
- Promising: Look for something that hooks the reason why they should read it, the promise to solve a question or receive information must be present.
We talk about length, I usually purge because I write very long posts, some are over 1000 words and it is easy that in the first draft it is over 2500.
This means that I choose the guidelines that I liked the most, I summarize a lot and try to refine so that the subject is very concise.
Finding the ideal size of a post is very important, so there is a definitive guide.
Find relevant images
Try to have images even at least one in your posts, images are great allies for any type of content, there are blogs that are soul matter, take advantage of and edit as many as you can to “make them yours.”
A serious flaw is to think that images are not part of the content of a blog when they are very necessary, look for quality images and try to include more than one, readers will appreciate it.
Infographics, videos, own images, presentations and any format you can think of so that it can be shared on any social network to improve enhancement.
The images if they are related to the theme are a great goal, for them more and more bloggers are joining with artists and designers to illustrate their post.
The alternative of image banks is very interesting but take into account the rights and licenses before using them. Make your texts truly yours
And your content in general, making your content special and unique is very important, and that is achieved through writing and training on your subject.
Learning to write is learned by writing and taking notions of writing, there are many blogs and places where you can learn writing resources that will help you to express yourself with originality and property.
Stay up-to-date or you’re going astray in content creation
In fashion blogs it is something that I admire, the ease of curing and assimilating trends and finding a way to communicate new styles with all the naturalness in the world.
Try to create interactive content that calls to action
Look for images that encourage interaction and sharing with your readers, add multimedia elements when you can and are relevant.
Do not forget the call to action and suggest actions such as Vote, subscribe or comment. If your readers find it easier, they will surely be more encouraged to share.
Do not forget the social factor that posts have, when creating content you should think about having parts that can be easily shared.
Think about your internal links
Work the links so that they can see the references to any term that exists in the article, so that they are relevant and add quality and are not very spammers.
It is very important to put internal links because sometimes they are the gateway to our blogs if they are shared from the media and readers.
Ideally, a reader can go through part of a blog thanks to the references between internal links (it is not usually fulfilled because readers have a very specific idea of what they are looking for), this would be perfect because it leaves the bounce rate at 0 and is sign of having a quality blog with relevant content.
Post at the best time
Having a clear editorial calendar is a point in your favor, if you also pilot well about what hours your visits interact, it is a point in your favor.
A clarification that I have not made before and that is that you must publish the post the day that you have the most flow of visits but many hours before so that it has time to index and you to correct things, if you publish in all the kernel you can even harm your traffic.
Also, many Sharers take a few hours to start sharing content, so do as I publish very late at night or very early in the morning.
Include references and make your posts richer with third-party content
It is important to include references if you have them, just like when talking about fashion, putting stores, brands is common.
It is also important to share third-party content such as YouTube videos and similar things that your post talks about.
A way to create quality content referenced and endorsed, this occurs in blogs about medicine, education and in what alludes to case studies and they need to argue them, although it is increasingly normal in reviews, fashion and other blogs. of affairs.
For example one of the references of this posy is this book: Keys to connect with your customers
Be original and always think about contributing something of value
Good content must be original and is the one that is rewarded and gets highlighted.
Ever since Google put Google panda to penalize duplicate and low-quality content, which readers appreciate.
Panda has marked a before and after when writing and making a post, now at least we try to adapt the message to the reader’s expectations, which was previously very neglected.
Keep in mind that you write a blog because you want to and like it, but many blogs are niche or business blogs that are only interested in position and income, these if the panda has given them a good blow !.
The paths of SEO go by the way of writing and letting read, everything indicates that the content oriented to the reader and well prepared will be the one that remains well positioned.
